What is MBM Strategy Shop?

MBM Strategy Shop is a fractional strategy firm founded by Morgan B. McCombs that delivers enterprise-grade commercial growth and strategic leadership for CPG and retail brands at a fractional scale.

What services does MBM Strategy Shop offer?

MBM Strategy Shop provides Fractional Growth Leadership as its overarching engagement model, encompassing Shopper Marketing and Retail Ecosystems, Digital Go-to-Market and E-Commerce Strategy, and Customer-Centric Strategy.

Who is Morgan B. McCombs?

Morgan B. McCombs is a Brooklyn-based fractional CPG and retail strategy executive. She has spent over a decade leading commercial strategy, shopper marketing, joint business planning, Quarterly Business Plans, new product launches, and category reinventions for the world's largest CPG suppliers across on-premise, off-premise, direct-to-consumer, marketplace, mass, drug, beauty, grocery, and specialty retail channels.

What brands has MBM Strategy Shop supported?

MBM Strategy Shop has supported global brands including Walmart, Unilever, Procter and Gamble, Reckitt, AB InBev, William Grant and Sons, Diageo, Bayer, Johnson and Johnson, Nestle Gerber, and Kimberly-Clark.

How do I engage MBM Strategy Shop?

Every engagement starts with a real conversation. Submit an inquiry via the contact form at mbmstrategyshop.com or email consider@mbmstrategyshop.com. MBM Strategy Shop responds within two business days.

Is MBM Strategy Shop available for remote work?

Yes. MBM Strategy Shop works remotely with clients across the United States, embedding into existing team workflows and tools. In-person availability can be arranged for key moments like QBPs, retailer line reviews, and strategy off-sites.

What size companies does MBM Strategy Shop work with?

MBM Strategy Shop works with established and scaling consumer brands across food, beverage, beauty, health, wellness, and household categories - from growth-stage brands building their first retail commercial strategy to enterprise CPG suppliers managing complex omnichannel portfolios.

How much does MBM Strategy Shop cost?

Fractional retainer engagements with MBM Strategy Shop start at $7,000 per month with a three-month minimum commitment. Project engagements are scoped and priced individually based on deliverables. Advisory Sprints are available for one-time strategic needs. To receive a proposal, contact consider@mbmstrategyshop.com or submit an inquiry at mbmstrategyshop.com.

How quickly can MBM Strategy Shop start?

MBM Strategy Shop is typically available to begin a new engagement within one to two weeks of signing.

What is a fractional CPG executive?

A fractional CPG executive is a senior-level commercial strategy leader who embeds in a brand team on a part-time or project basis, providing the expertise and output of a full-time VP or Director without the full-time overhead or hiring risk. Fractional engagements are ideal for brands that need senior CPG leadership but are not yet equipped for a permanent hire.

Who should hire a fractional CPG strategist?

Brands that benefit most from a fractional CPG strategist include: companies launching a new brand or product into retail for the first time; brands with a stalled retailer relationship that need senior-level intervention; founders and CEOs who need to reclaim capacity from day-to-day commercial strategy; and brands that need sharper customer intelligence before investing in retail expansion.

What does the first 90 days with MBM Strategy Shop look like?

The first three months follow a structured model: Month 1 is strategy and planning — a deep-dive audit of the brand, category, and retailer landscape that produces a clear commercial roadmap. Month 2 is execution — activating joint business plans, retailer conversations, go-to-market programs, and shopper marketing. Month 3 is monitoring and optimization — tracking performance, adjusting tactics, and reporting outcomes. This cycle repeats or evolves based on results.

Can MBM Strategy Shop help a DTC brand get into retail?

Yes. MBM Strategy Shop has direct experience guiding direct-to-consumer brands through the transition to retail, including building retail-ready commercial strategies, identifying the right channel entry points, and preparing for retailer line reviews and buyer conversations.

Does MBM Strategy Shop work with beauty brands?

Yes. Beauty and wellness is one of MBM Strategy Shop's primary verticals, with experience across mass beauty, specialty retail, and direct-to-consumer-to-retail crossover for health, wellness, and beauty brands.

Does MBM Strategy Shop work with Walmart?

Yes. Morgan B. McCombs has built joint business plans directly with Walmart and has deep knowledge of the Walmart supplier ecosystem, buyer priorities, and the commercial frameworks that drive results in mass retail.

Fractional CPG & Retail Strategy

The category doesn't win itself.That's what we're for.

MBM Strategy Shop is a fractional strategy partner for fast-moving CPG and retail brands — turning category complexity into category growth.

Start a conversation Meet the shop

Who we are

A shop for the builders of the world's biggest brands.

MBM Strategy Shop provides enterprise-grade commercial growth and strategic leadership on a fractional scale. Founded by Morgan B. McCombs — with a decade of leading commercial strategy and retail partnerships for the world's largest CPG suppliers — the firm helps consumer brands navigate complex retail environments, optimize brand visibility, and accelerate multi-channel growth.

We don't just hand over decks; we engineer sustainable, high-performing commerce structures. We look at the entire retail landscape to seamlessly connect consumer behavior with commercial execution, ensuring your brand wins at the shelf, on the screen, and in the numbers.

We've been in the rooms where magic happens: quarterly business plans, retailer line reviews, new product launches, category reinventions. MBM Strategy Shop brings an operator's lens to every engagement.

And when your brand needs more, we bring the team. MBM is connected to a trusted network of industry experts across media planning, social commerce, the creator economy, retail media and trade spend, RTB and communications, e-commerce and digital shelf, packaging and branding, graphic and product design, retail brokers, public relations, experiential, and production.

Who we've supported

Core offerings

What we build with you.

Fractional Growth Leadership

Elite executive oversight without the full-time overhead. We embed into your organization to set the strategic roadmap your brand needs to scale efficiently - directing each of the capabilities below with senior-level accountability.

Shopper Marketing & Retail Ecosystems

Unified, data-driven strategies that optimize your presence inside major retail environments. We analyze consumer behavior at the point of purchase and design high-impact programs that bridge brand awareness and final conversion.

Digital Go-to-Market & E-Commerce Strategy

Frictionless e-commerce frameworks built for aggressive scale. From digital shelf optimization to cross-border commercial launches, we make sure your online channels drive profitable revenue.

Customer-Centric Strategy

We start every engagement with the shopper. Insight-led positioning, segmentation, and journey design make sure every commercial decision is grounded in real human behavior - not assumption.

How we work

Built for the way real work gets done.

We structure each engagement around a clear scope, a real timeline, and a shared definition of success. We work remotely and can be on-site for the moments that matter.

Fractional Retainer

Ongoing senior-level strategy embedded in your team. Typical commitment: 10-20 hours per week. Ideal for brands that need consistent commercial leadership without a full-time hire.

Project Engagement

Scoped work with clear deliverables, e.g. go-to-market plan, customer segmentation strategy, portfolio expansion strategy.

Advisory Sprint

Intensive, high-impact sessions designed to diagnose, prioritize, and equip your team. Perfect for a strategic inflection point.

The first 90 days

Getting started is simple: a discovery call, a clear proposal, then we're in.

Month 1

Strategize

Deep-dive into your brand, category, competitive set, and retailer priorities. We deliver a clear commercial roadmap with defined milestones.

Month 2

Execute

Activate the plan — joint business plans, retailer conversations, go-to-market programs, shopper marketing, and launch support.

Month 3

Optimize

Track performance against KPIs, adjust tactics in real time, and report outcomes to stakeholders. Set the foundation for continued growth.

Currently accepting new clients - typical availability within 1-2 weeks

Is this for you?

Four reasons brands call us first.

One of these moments is where every client relationship begins. If you're in one right now, we should talk.

Launching into retail

You have a great product and a growth mandate. You need someone who knows the channel, has the retailer relationships, and can build the commercial plan from scratch.

A retailer relationship is stalled

Whether it's Walmart, Target, or a specialty chain — you need someone who understands what buyers actually want and can rebuild the momentum.

Founder or CEO capacity is maxed out

Running retail strategy shouldn't be your full-time job. You need a senior partner who can own it so you can focus on building the business.

You need to understand your customer

Before you can win at the shelf, you need to know who's buying and why. We build the customer intelligence that drives category decisions.

Start a conversation

How can we help?

Tell us what your business needs.

Every engagement starts with a real conversation. Share what you're working on and we'll be in touch within two business days.

Our founder

Morgan B. McCombs

Brooklyn, NY University of Arkansas

Morgan grew up in a Dallas-Fort Worth suburb and headed to the University of Arkansas, where her career in retail marketing began in the backyard of the world's largest retailer. Today she calls Brooklyn home.

Over the last decade, she's led commercial strategy, shopper marketing, and joint business planning for the world's largest CPG suppliers — across food, beverage, beauty, health, and household categories. From mass and drug to grocery, beauty, and specialty, she's operated at a senior level inside every retail channel that matters.

She's built joint business plans at Walmart, launched products into mass and beauty, and architected omnichannel growth strategies that live at the shelf — not just in decks. MBM Strategy Shop exists to give growing brands that same operator's edge, without the full-time executive overhead.

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